Whether you’re building brand awareness, custom packaging design, or attracting loyal customers, great packaging design is key. Creating a memorable design takes more than just a clever slogan or a catchy color palette. It also involves a well-defined process that includes a clear project plan, communication between all stakeholders, and the use of a workflow automation tool to streamline feedback and approvals.

Begin with a quality briefing based on your creative goals and a clear understanding of your target audience. Then, start by sketching ideas on paper or using digital design software tools to experiment with layouts and visual elements. Refer back to your brief throughout the process to ensure your designs align with your objectives and brand identity.

Stand Out on the Shelf with Custom Packaging Design

Once you’ve mapped out your package designs, utilize a designer tool to convert them into print-ready artwork and typography. This step is especially important for complex designs, as it ensures that all flaps and panels fold correctly and no text or graphics overlap.

Oftentimes, you’ll need to go over your final packaging designs with a fine-tooth comb to make sure everything is perfect. This is where file comparison software is super useful, as it instantly highlights text changes between your original design files and the edits you’ve made.

Once you’ve finalized your design and created CMYK versions that match your printer’s specifications, it’s time to submit for printing. Filestage makes this process smooth by assigning reviewers with deadlines and sending automated reminders. Additionally, we provide convenient online proofing tools like a font finder, color extractor, and a digital measurement scale so your reviewers can easily mark up and comment on your packaging designs.