The Twitter platform is one of the fastest, most competitive online places to engage your target audience. To achieve your goals and make sure your Tweets don’t disappear into obscurity, you need to leverage advertising on the platform through Twitter Ads.

Twitter Ads help businesses to create, monitor and optimize campaigns based on specific objectives like increasing followers, driving engagements or building brand awareness. Ads can be in the form of text, image,s or video, and can also include elements such as polling, gifs, or carousels.

Tweeting with Purpose: Insights into Twitter Ads

Once you’ve selected an objective, the next step is to fill in some basic campaign details. This includes naming the campaign, choosing how you want to pay for it and setting the overall campaign budget. Depending on the objective, there may be other details that you need to fill in as well.

Once you’ve set up your campaign, you can start creating Tweets that will appear in your targeted users’ timelines, profiles, and tweet detail pages. These can be Promoted Tweets, which look like regular tweets with a small “Promoted” label, or Follower Ads (formerly known as Promoted Accounts) which display your business’s profile in potential followers’ newsfeeds and in their Who to Follow suggestions and search results. To maximize the effectiveness of your campaign, it’s important to continuously test new ad creatives, copy and visuals to discover what resonates best with your audience. It’s also important to keep track of results and use those learnings to inform your future ad strategies.