Pre-roll ads are an unfortunate part of watching YouTube videos, but they can still pack a powerful punch when it comes to brand awareness and ad recall. If your business is looking to get in on the action, here are some YouTube pre-roll ad success tips to help you make the most of this advertising opportunity:
1. Keep It Short
Many viewers will be on the lookout for the “skip” button once your video begins playing, so your pre-roll ad mustn’t last too long. If you can hook them in the first five seconds, you’re more likely to keep their attention — as shown by the high completion rates of non-skippable pre-roll videos, which typically reach 80% completion rate.
2. Incorporate a Call to Action
Even if you’re targeting top-of-funnel consumers, don’t forget the importance of including an effective call to action in your YouTube pre-roll ad. This can be as simple as a clear explanation of the product you’re showcasing, or it could be as involved as a click to visit your landing page. YouTube recommends that you use audio to emphasize your call to action in your video, as this is associated with better Ad Recall and Consideration than the same information conveyed by a voiceover.
As you can see, there’s a lot that goes into creating an effective pre-roll video for your YouTube campaign. With the right mix of elements, you’ll be able to grab the attention of your audience and leave them with a positive impression of your brand.
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