Account takeover prevention services can be devastating to a website and company. The theft of login credentials can lead to identity fraud and financial loss for users, as well as a damaged brand reputation. ATO detection and prevention can mitigate the damage, but requires advanced analytics to spot attacker patterns that are unique to this threat.

A key component of an effective ATO prevention service is detecting signs of compromised accounts and brute force attacks. These include a high number of chargeback requests, claims of fraudulent transactions, hundreds of login attempts or password resets on the same account, changes to shipping or billing information, or less rewards points in an account. These activities can be indicative of an account being taken over by cybercriminals, who will then use the data to make fraudulent purchases or sell it on the dark web.

Exploring Account Takeover Prevention Services: Safeguarding Your Online Identity

Detecting account takeover threats requires an understanding of normal and abnormal behavior, as well as the ability to look for anomalies on millions of benign user-initiated change requests that occur every day. Fraudsters can often hide their activities by using bots, or third-party software designed to mimic human behavior. A sophisticated ATO prevention solution should utilize AI-based technology to identify these fourth-generation bots and stop them before they cause a financial loss.

It’s also important to regularly compare new user credentials against a database of breached credentials to catch when existing information becomes compromised. This allows companies to alert users when their credentials are found in a breach and prevent follow-on attacks from the stolen information.